The Watchtower can't turn a profit on their printed material so now real estate investments and capitalization of a cheap indoctrinated labor force seems to be the new direction forced upon them to maintain financial solvency and turn a profit bottom line, and serving Jehovah is just a selling tool to keep the money coming in as they control his vocal cords with their hands up his ass.
They are buying and selling real estate to milk the rank and file for every thing they can get out of them in free labor and more contributions.